You Don’t Have to Be an Athlete or an Executive to Take Your Performance Seriously
Performance psychology for writers, academics, artists, doctors, and anyone else who demands a lot of themselves.
Ph.D., C.Psych. | Licensed Clinical Psychologist and Neuropsychologist | Professional Member, Canadian Sport Psychology Association (CMPC) | Triple Board-Certified in Neurofeedback, Biofeedback & HRV-Biofeedback | Author, High Achievement Handbook Series | Featured in NBC News, The Washington Post, Men’s Journal & more
High performers come in every form. We work with people who hold themselves to a high standard in whatever they do, including writers trying to do their best creative work consistently, academics navigating the pressures of research and publication, physicians managing the cognitive and emotional demands of their profession, musicians and performers dealing with stage anxiety, and anyone else who is serious about achievement.
What these people share isn’t a job title. It’s a mindset. They want to understand themselves better, work smarter, and stop leaving performance on the table.
Common reasons people reach out to us:
- Procrastination or difficulty executing on what matters most
- Inconsistency, knowing what you’re capable of but not producing it reliably
- Self-doubt, perfectionism, or fear of failure getting in the way
- Difficulty managing the psychological pressure that comes with high standards
- Wanting to approach your own psychology with the same rigour you bring to your work
We take a highly personalized approach. What we do goes beyond traditional mental skills training. It’s what Dr. Friesen calls Mental Fortitude training, a comprehensive, science-based framework developed through decades of clinical and performance psychology practice and detailed in his High Achievement Handbook series.
Every person we work with starts with a comprehensive assessment tailored to their specific goals and circumstances.
Depending on your needs and location, your assessment may include:
- Detailed evaluation of your goals, values, personality, and performance patterns, including identifying beliefs and thinking patterns that may be operating below your conscious awareness
- Psychophysiological Stress Profiling, objective measurement of how your body responds to stress and pressure, including heart rate, breathing, muscle tension, and sweat response (in-person, Grimsby office)
- Quantitative EEG (qEEG) Brain Mapping, an advanced measure of your brain’s baseline activity. Among other things, it reveals whether your brain is wired toward anxiety, worry, and overthinking, or toward poor focus, low motivation, and sensation-seeking, or a combination of both. This kind of information fundamentally changes how we approach your mental training. (in-person, Grimsby office)
From there, we build a customized plan focused entirely on your goals. Our Mental Fortitude training framework draws on the most effective tools available, including:
- Evidence-based mental skills training – building the focus, confidence, composure, and motivation to perform consistently when it counts
- Cognitive Behavioral Hypnotherapy – a science-based tool for accelerating mental skills development and resolving performance blocks at a deeper level
- Neurofeedback and biofeedback – training your brain and nervous system directly, not just your thinking (in-person, Grimsby office)
For high achievers based in Ontario, we also provide psychological assessment and treatment for mental health difficulties that may be affecting performance, including anxiety, depression, ADHD, and other psychological barriers that go beyond mental skills training.
Dr. Chris Friesen is one of a very small number of psychologists in Canada who combines full clinical neuropsychology training with professional sport and performance psychology practice. This matters because understanding how the brain actually works, not just behaviour and thought patterns, fundamentally changes what’s possible in your mental performance work.
Key credentials:
- Ph.D. in Clinical Psychology, licensed Psychologist (C.Psych.) in Ontario
- Professional Member, Canadian Sport Psychology Association (CMPC)
- Clinical Neuropsychologist — one of the few in Canada also practicing sport psychology
- Triple Board-Certified by the BCIA in Neurofeedback, Biofeedback & HRV-Biofeedback, the first Canadian to hold all three certifications
- Advanced Certified Personal & Executive Coach (ACPEC)
- Author of the High Achievement Handbook series, including ACHIEVE: Find Out Who You Are, What You Really Want, and How To Make It Happen
- Featured in NBC News, The Washington Post, Men’s Journal, Runner’s World, Huffington Post, and Reader’s Digest
Contact us – reach out by phone or email and a member of our team will follow up to discuss your situation and determine whether our services are a good fit
Initial assessment – a comprehensive evaluation tailored to your goals and circumstances
Begin working together – a personalized plan built around what you specifically need to perform at your best
Services are private pay. Fees may be partially or fully covered by extended health benefits. Check with your provider.
If you’re serious about your performance and ready to close the gap between where you are and where you want to be, reach out and let’s talk.
